Outdoor Activation & Pop-up Space at SouthPoint Crossing

Vibrant outdoor space in a high traffic location! We have a variety of space sizes to fit your concept and budget. Please inquire for details.

Unleash your brand's potential in our dynamic outdoor spaces at SouthPoint Crossing, located in Durham.

Discover an extraordinary outdoor canvas that transforms brand experiences into unforgettable moments. Located in a prime, high-traffic center, our versatile outdoor spaces are ideal for brand activations, immersive pop-ups, and exciting marketing events.

Our adaptable outdoor spaces offer multiple sizes and configurations to perfectly match your vision and budget - whether you're launching a product, creating an interactive brand journey, or designing a multi-sensory marketing activation. From intimate installations to large-scale experiences, we provide the ideal backdrop for brands seeking to make a powerful, memorable impact.

Strategic advantages include:

Premium location with exceptional foot traffic
Multiple space sizes to accommodate diverse concepts
High-visibility setting that amplifies brand messaging
Seamless integration with surrounding retail environment
Flexible booking options from single-day events to extended campaigns

Perfect for:

Exciting product launches
Fashion and lifestyle brand experiences
Interactive marketing campaigns
Seasonal promotional events
Immersive brand storytelling

Our team specializes in transforming outdoor spaces into extraordinary experinces for our tenants and their customers. We don't just offer a location - we provide a strategic partnership to elevate your brand vision and create meaningful connections with your target audience.

Ready to reimagine your brand experience? Submit your inquiry and we'll bring your outdoor activation to life.

Located at 202 NC Hwy 54, Durham, North Carolina, 27713, SouthPoint Crossing is a prime residential and retail destination nestled in the heart of southwest Durham. This vibrant community is situated near dense, high-income neighborhoods and offers easy access to I-40, making it an ideal location for commuters.

Residential Apartments

SouthPoint Crossing features a range of one to three-bedroom apartments, each designed to provide a comfortable and stylish living experience. The apartments boast modern amenities, including gourmet kitchens with efficient appliances and lovely islands connecting to spacious living and dining areas. Residents can enjoy private balconies that can easily be transformed into outdoor terraces, adding an extra layer of comfort and convenience. The apartments also come equipped with large closets, pantries, in-unit washers and dryers, and gorgeous wood-style floorings.

Retail and Community

The retail space at SouthPoint Crossing is equally impressive, hosting a variety of key retailers such as Harris Teeter and numerous other shops and restaurants. The area is a shopper's paradise, with the popular Streets at Southpoint Mall nearby, featuring stores like Nordstrom, Belk, Sur La Table, Crate and Barrel, Apple, and Lilly Pulitzer. The mall also offers a movie theater and a variety of dining options, making it a hub for both shopping and entertainment.

Neighborhood and Accessibility

SouthPoint Crossing is strategically located along I-40, providing quick access to Research Triangle Park, Raleigh-Durham International Airport, Downtown Raleigh, and North Carolina State University. Downtown Durham is just six miles north, making it an ideal location for those who need to commute into the city or visit Duke University. Chapel Hill is also within easy reach, just seven miles west via I-40.

This perfectly-located neighborhood offers a blend of aesthetic appeal, convenience, and lifestyle, making SouthPoint Crossing an excellent choice for both residents and businesses. Whether you're looking for a comfortable place to live or a prime location for your business, SouthPoint Crossing has everything you need to thrive in the heart of Durham.

Outdoor Activation & Pop-up Space at SouthPoint Crossing

Promotional space in Durham • Space type Space 1 sq ft • Ideal for Retail, Concept Shop, Promotion/Activation, Event, Brand Experience, Car Promotion, Market, Filming/Photography, Sampling

Vibrant outdoor space in a high traffic location! We have a variety of space sizes to fit your concept and budget. Please inquire for details.

Catchment Footfall